Proven expertise in leading marketing and business development teams, driving digital transformation, and implementing ICT, AdTech, and CRM systems. Adept at shaping global marketing strategies to enhance brand value, managing large budgets, and executing high-impact campaigns across diverse markets. Passionate about leveraging data-driven insights, marketing automation, and cutting-edge digital tools to optimize performance and drive business success. Strong leadership in managing cross-functional teams across Switzerland and globally, ensuring seamless execution of marketing initiatives. Experienced in public relations, corporate identity development, and internal communications, working closely with executive leadership and external agencies. A strategic thinker and hands-on problem solver committed to fostering innovation, strengthening brand positioning, and delivering sustainable growth.
Recognized as “Professional of the Year” at the Legalcommunity Marketing Awards 2023 for outstanding contributions to global marketing and brand growth.
Work Highlights
Highlight Video Campaigns
ARCHISONIC Fire Test
Video campaign focusing on the fire retardant performance of acoustic PET panels. The campaign aims to inform potential customers and a wider audience on the different performance standards when it comes to fire safety.
The campaign consists of a branding video, an explanatory video as well as landing pages with an extensive FAQ. Additionally, targeted ad and social media campaigns were launched to educate and convince the target audience.
New White
Highly targeted video campaign to promote a new, more cost efficient acoustic panel which is mostly used in projects with high acoustic- and limited design requirements.
Strategic Event Management and Organization
CV
Chief Marketing Officer 100%
Impact Acoustic AG, Lucerne
May 2024 – today
Responsibility for global marketing strategy and budget
Responsibility for annual content roadmap across all countries
Management of digitization projects (Salesforce, website, education platform)
Management of six employees in Switzerland and the Philippines
Implementation and development of corporate identity and corporate design
Planning and implementation of events, trade fairs and training courses
Head of Marketing & Business Development 100%
Bär & Karrer AG, Zurich
June 2019 – April 2024
Operational and strategic management of the marketing team
Responsibility for marketing strategy, budget and marketing controlling
CI/CD rebranding of the firm and all locations
Strategic and operational lead of event management
Responsibility and execution of content and campaigns
Responsibility Ranking & Awards incl. relationship management with agencies
Business development planning with practice areas and partners
Responsibility for pitch processes and direct involvement in RfP's
Annual reports and analytics for the board
Project management implementation of Legaltech applications
Head of Marketing & Business Development 100%
Bär & Karrer AG, Zurich
June 2019 – April 2024
Strategic product development digital marketing
Budget planning and strategy development online / cross-media
Operations and technology management
Syndication of license rights
Data management lead and data protection officer
IT Infrastructure management
Sales manager Interactive 100%
SevenOne Media (Schweiz) AG, Zurich
January 2015 – March 2016
Sales and consulting online / cross-media
Consulting and support of existing- and acquisition new clients
Programmatic advertising project lead
Management display / yield management
Product development online / cross-media
Education
Msc Strategic Marketing | 2025 - 2027 |
Bachelor's in Economics | 2009 - 2014 |
English Language School - Langports College | 2008 |
Commercial College | 2004 - 2007 |